Our first step was to analyze the market competition and our product detail page. The listing was fine, but the PPC structure was awfUl. OUF first task was to fix the structure. We separated broad, phrase and exact match campaigns. non-converting keywords were removed from the campaigns. The whole process took us two weeks. It was crucial for optimization and decision-making. After that, we negatived ali irrelevant keywords from the research campaigns and turned off all non-converting keywords from the exact match keyword list. We performed thorough keyword research and discovered long tail and medium tail keywords with medium competition and built the foundation around them We began to rank on the first page within a month, and we started trying to get our main keyword in the first four spots organically. In October, we are ranking on the first spot on most of our keywords, and our ACOS is 45% with a TACOS of 7%, however, we are aiming to get it under 4% soon.